Core Definition
Chasing the dream inside the scope of plan and purpose — a scholarly, disciplined pursuit rather than a frantic scramble.
Metaphor
A scholar pursuing a vision: notebooks, long light, patient hands, unrelenting.
The IQUI Formula · Shadow to light
Change the state. Build ahead.
C · BE — Attribute
Curious
Left · Shadow
- Indifferent
- Avoid
- Stagnation
E · Execution
Explore
O · What increases
Operation
The current daily pairing is shown; the mastery pairing awaits Alicia’s definition.
A shadow is a state to change, not who you must remain. Switch to the right C attribute and its paired E execution: you can move ahead, not stay behind.
CEO Word Activations
The attribute of being eager to know and understand more.
To investigate and discover — moving toward what is worth pursuing.
What you work with: the active function of what you do.
Daily Practice
- Name the one thing you are truly pursuing this season.
- Book a two-hour block for that pursuit today.
- Drop one activity that pretends to be pursuit but is only motion.
Adventure CEO · Book XIII · Day 13 · 15 Slides
Read one page at a time. Each page builds upon the one before it.
Slide 01
The CEO Words
Day 13 carries three words: Curious, Explore, and Operation.
C is the character. E is the execution. O is what you have to work with.
Slide 02
The Law of Pursuit
Chasing the dream inside the scope of plan and purpose — a scholarly, disciplined pursuit rather than a frantic scramble.
Slide 03
The Picture
A scholar pursuing a vision: notebooks, long light, patient hands, unrelenting.
Slide 04
Day 13 · Angle and Side
13-gon: 13 sides · 13 vertices · 152.3° interior angle. Direct movement toward what is worth pursuing.
What does this added degree of structure let me see and work with today?
Slide 05
C — Curious
The attribute of being eager to know and understand more.
- State of being
- inquiring · interested · inquisitive · searching · wondering · open
Slide 06
E — Explore
To investigate and discover — moving toward what is worth pursuing.
- Discover
- investigate · search · scout · survey · probe · venture · examine
Slide 07
O — Operation
What you work with: the active function of what you do.
- Function
- working · activity · practice · process · action · enterprise
Slide 08
The Three States of Being
Every business moves through three states of being. Classic is the first state of being profitable: timeless and distinctively yourself, so what you present endures. Cute is the Art of the CEO — the apprentice turn that adds cleverness to originality. Consummate is the mastery state, where what you present is no longer merely original but optimum.
Know your first state: profitable. Classic, then profit. Cute, then prosperous. Consummate.
- Classic · Profitable
- timeless · distinctively yourself · endures · original
- Cute · Prosperous
- clever · appealing · in relation · persona · chosen
- Consummate · Optimum
- finished · optimum · highest ground · organization · increase
Slide 09
Cute — the Art of the CEO
The apprentice category takes one from just being classic to cute. It involves a sort of cleverness: you are still an original, but you are no longer presenting into a void. You are seeking a relationship — an optimum relationship, persona and organization — and you make yourself appealing to a person.
Peculiar is not the goal. Appeal is.
Slide 10
Consummate — the Mastery O Word is Optimum
People think they only have to be original, because they have originality to work with. Originality is what you bring; it is not what you attain. The mastery O word is optimum — you must appeal to a person. The consummate state is the finished form of the pursuit: the course of action that produces the highest possibility of a positive outcome.
Originality is the raw material. Optimum is the attainment.
Slide 11
The Adventure
Adventure runs toward what it loves without losing its map.
Slide 12
The Architect
The Architect turns pursuit into a schedule — hunger with a calendar.
Slide 13
Today's Practice
1. Name the one thing you are truly pursuing this season. 2. Book a two-hour block for that pursuit today. 3. Drop one activity that pretends to be pursuit but is only motion.
Slide 14
Reflect
What am I pursuing that is actually mine — and what am I chasing to please someone else? Where has my pursuit lost scope? What would a scholarly, patient pursuit look like this month?
Slide 15
Vision and Increase
Pursuit directs movement toward what is worth pursuing.
Law of Pursuit builds upon Law of Plan, Law of Purpose, Law of Prospect.
A or B — the next smart step
Two doors today. Read the board, pick one move, then read again.
A · Best
Act on Law of Pursuit at its edge — the courageous line the Adventure would take. Adventure runs toward what it loves without losing its map.
B · Solid
Stabilise the position — the Architect's move that buys another clean turn. The Architect turns pursuit into a schedule — hunger with a calendar.
The Sovereign decides which door: The Sovereign pursues without begging; the chase is a discipline, not a plea.
The A-or-B method →